October 2, 2023


Business Woman

Fortress Brand Group Acquires Taylor & Pond, a Leading Beauty-Focused Digital Demand Generation Agency

3 min read

Taylor & Pond’s 360° Electronic Marketing Method Enhances Fortress’s Benefit Proposition and Expands its Abilities as a World Omnichannel Growth System

NEW YORK, June 1, 2022 /PRNewswire/ — Fortress Model, a world omnichannel accelerator, achieves its 3rd transformational transaction by joining forces with 360° digital marketing agency, Taylor & Pond. Dependent in San Diego, California, Taylor & Pond specializes in the elegance, wellbeing, and wellness market by featuring a entire spectrum of electronic advertising and marketing products and services, which includes social media marketing and advertising, written content generation, influencer advertising and marketing, compensated electronic media, creative advancement, e-mail advertising and marketing, and internet site enhancement. 

Katelyn Winker and Siri Fomsgaard of Taylor & Pond

With this strategic partnership, Fortress Brand name expands its capabilities and further more deepens its elegance, wellness, and wellness know-how. As a result of its current acquisitions and with a worldwide staff of about 250 staff members spanning 3 time zones, Fortress Model, along with resourceful company, School Residence, intercontinental electronic marketing and advertising agency, Finc3, and now Taylor & Pond, has the means to aid growing models in the customer product or service house at any phase of their everyday living cycle across a number of solutions, which includes international market management, demand era, effectiveness internet marketing, resourceful branding and system, and facts analytics and reporting. The addition of Taylor & Pond improves Fortress’s associations with present brand associates by becoming in a position to provide them added artistic and electronic need technology abilities by an integrated progress platform.

“Partnering with Taylor & Pond is a big opportunity for Fortress. This presents each companies the capacity to unlock new consumer bases via mixed provider choices to drive manufacturer progress across a number of platforms though leveraging our mixed facts and technological innovation. Nowadays we bring collectively two great teams that share a passion for producing worth for their clientele across the electronic landscape,” says Matt Beer, Co-Founder and Co-CEO of Fortress Manufacturer.

President of Taylor & Pond, Siri Fomsgaard states, “I am further than thrilled with our new partnership and remaining part of the highly effective Fortress Team! This new digital alliance will improve our 360-electronic marketing expert services and Taylor & Pond clients will reward right away. I am significantly energized about the marketplace-main Amazon and knowledge analytics abilities that our top magnificence and wellness makes can now employ to improve on the internet profits the two below in the U.S. and in Europe.”

Fortress is a know-how-driven platform and its omnichannel acceleration expert services are supported by its possess proprietary software that gives its manufacturer associates with a genuine-time dashboard into their marketplace organization and impressive market place insights and study. Taylor & Pond boosts Fortress’s proprietary technology platform by widening the information pool to include things like sources these kinds of as social, research, and webstore offering its manufacturer associates with a holistic perspective of details across all digital channels.

“Just after an extraordinary 27 years I discovered the fantastic lover in Fortress Brand name”, suggests Cindy Pond, Founder and CEO of Taylor & Pond. “T&P is the major 360-digital promoting agency for the beauty and wellness field and in partnering with Fortress and their abilities in Amazon, analytics, and general performance internet marketing, we are poised to accelerate our clients’ market advancement like under no circumstances right before.”

Co-Founder and Co-CEO Alex Beer concludes, “We glance forward to welcoming Taylor & Pond into Fortress Brand’s collective of organizations and are enthusiastic to go on on this path as a most effective-in-class associate to all current and foreseeable future purchasers.”

Fortress Brand name

Fortress Manufacturer is a global electronic market accelerator that represents acclaimed brand names throughout a multitude of industries, which include attractiveness and personal care, overall health and wellness, and purchaser merchandise items. Established in 2012 and headquartered in New York, Fortress, along with its household of firms, College Household, Finc3 Advertising Team, and Taylor & Pond, offers its shoppers an built-in platform to speed up electronic advancement at any phase in a brand’s lifecycle together with full-support market management, manufacturer method and inventive expert services, 360-degree performance promoting, information analytics, and global strategy all underneath just one roof. Fortress has been recognized as a single of Inc.’s 5,000 Fastest-Expanding Organizations in 2020 and 2021 and is also trusted by Amazon as a confirmed agency husband or wife.

Get in touch with Identify: Gabrielle Maksian
Business Identify: Fortress Manufacturer
Electronic mail: [email protected]

(PRNewsfoto/Fortress Brand)

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