October 2, 2023


Business Woman

Funding news: Former Amazon VP raises $3M for beauty shopping startup; Tagboard lands more cash

4 min read
Alex Perez-Tenessa. (LinkedIn Picture)

Trendio, a stealthy Seattle startup developing a movie purchasing company focused on elegance goods, elevated $3 million.

The company is led by Alex Perez-Tenessa, a previous vice president at Amazon who most lately led the tech giant’s U.S. Prime Movie small business. He also was a VP for Amazon’s world-wide digital and actual physical books enterprise, and was a vice president of natural beauty and particular treatment for CVS Wellness for 4 many years ahead of signing up for Amazon in 2017.

Perez-Tenessa wouldn’t expose as well lots of specifics about Trendio when attained by GeekWire, right after we spotted a SEC filing that famous the new funding. He claimed the business is “pre-start.”

“We give buyers a new way to find out and have interaction with attractiveness goods,” he claimed.

Here’s more about the company’s provider, via its web site:

At Trendio, we devote a great number of several hours curating the most effective goods in just about every beauty category, generally from up-and-coming, lesser-known brands. We consistently select products that assistance clients realize their most effective self when conference the maximum bar in conditions of ethical, sustainable, and equitable output.

We partner with the most passionate creators to existing those merchandise on video, providing customers the very best information and facts they can get on each individual solution, from a serious human being.

We respect our customers’ time and make investments closely in technological innovation that adapts the merchandise we suggest and the content of every video clip to each individual customer, so that every of them sees the merchandise and data they treatment about and very little else. And we by no means have inventory, so we have no incentive to provide through any solution.

In some strategies, the premise of Trendio is comparable to Amazon Are living, the tech giant’s livestreaming system that will help brands endorse discovery of their goods as a result of dwell video.

The pandemic helped spur on the internet attractiveness product procuring, Crunchbase described in September, while M&A exercise has greater for venture-backed natural beauty and cosmetics startups.

The U.S. on the net personalized care industry is envisioned to arrive at $79 billion in 2025, up from $53 billion in 2021.

Trendio’s backers consist of Madrona Venture Team, Angel Ventures, Fab Co-Creation Studios, Kima Ventures, and Gaingels.

Perez-Tenessa leads the company with David Olmos, chief technologies officer, a previous exec at The 2nd Skin Co. and QCrash. Other employees include VP of Content material Julie Novak, who expended seven a long time at Amazon and aided lead Amazon Are living Leah Grubb, former head of make-up at Glossier and Samuel Moreno, previous direct cellular engineer at Holvi.

Here’s other startup funding news throughout the Pacific Northwest tech ecosystem.

Tagboard lifted an extra $2.3 million, just a handful of months after asserting a $8 million spherical. New buyers consist of WestRiver Group, Spivy Private Cash, and Sports activities Loft. Established in 2011, Tagboard develops reside generation and graphics engineering employed by athletics and entertainment providers. Tagboard employs 40 people and is led by CEO Nathan Peterson, who was promoted in January. Anthony Bontrager, managing director at WestRiver, has joined the board.

Union.ai arrived out of stealth method and announced a $10 million seed spherical. The Seattle-region startup delivers an open resource workflow orchestration platform known as Flyte, which allows firms operate equipment finding out workflows. Union.ai CEO Ketan Umare assisted establish the underlying know-how though he was an engineer at Lyft. He beforehand labored at Amazon and Oracle. NEA led the spherical.

Kivo, a regulatory program supplier centered in Portland, Ore., raised a $3 million seed round. The startup, which spun out of Side Everyday living Sciences previously this yr, will help daily life science providers control paperwork and collaborate in genuine-time. Aspect Daily life Sciences and Oregon Undertaking Fund led the spherical, with participation from Rogue Ventures, Cascade Seed Fund, and Peninsula Ventures. Kivo is led by CEO Toban Zolman, a former vice president at Cloudability.

Direqt, which can help content publishers and model advertisers construct RCS (Loaded Interaction Providers) chatbots, lifted $1.3 million. The startup just lately partnered with Vodafone to assist ability a RCS messaging rollout with Vogue. The 7-person corporation is dispersed throughout the U.S. its co-founder Myk Willis is dependent in the Seattle location. CEO John Duffy formerly led 3Cinteractive.

— Wavy, a Vancouver, B.C.-based “culture management” startup, raised a CAD $2.5 million seed round. The 3-calendar year-outdated corporation will help dispersed teams take part in crew-creating activities. Laconia Funds led the round, which integrated Garage Funds, Two Modest Fish Ventures, Archangel, Backbone Angels, and other individuals. The startup is led by CEO and co-founder Shawn Hewat, a former advertising direct at Nudge.

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