October 3, 2023


Business Woman

Pinterest to Acquire THE YES, an AI Powered Shopping Platform for Fashion

4 min read

SAN FRANCISCO, June 02, 2022–(Enterprise WIRE)–Pinterest, Inc. (NYSE: PINS) – Today, Pinterest is asserting that it is signed a definitive settlement to receive THE Of course, an AI powered buying system for vogue that permits consumers to shop a personalised feed based on the user’s energetic enter on manufacturer, design and style, and measurement. Pinterest thinks that THE YES’s management, revolutionary engineering and gifted team, combining browsing expertise with manner sector believability, will support accelerate Pinterest’s vision for it to be the property of style-pushed browsing.

With hundreds of manufacturer merchants on its platform, the staff at THE Sure has constructed an substantial trend taxonomy that employs human experience and machine learning to electricity a thorough algorithm in vogue. THE YES’s brand associations and procuring skills can most likely be used to other classes on Pinterest this kind of as residence, natural beauty and food.

THE Yes was founded in 2018 by CEO Julie Bornstein, an ecommerce and trend field veteran and CTO, Amit Aggarwal, a tech business veteran. More than the previous many many years, THE Indeed has scaled to present a personalized each day browsing feed that learns a user’s design and style as they shop with hundreds of retailers, including international makes and discovery brand names throughout the fashion spectrum.

Upon the closing of the transaction, Julie will report to Pinterest’s Co-Founder and CEO, Ben Silbermann, and will lead searching eyesight and method throughout Pinterest, making a new and strategic firm committed to Pinterest’s flavor-driven buying attempts that will assist steer the evolution of attributes for Pinners and retailers on Pinterest. Pinterest is energized to welcome THE Indeed staff to be part of Pinterest subsequent the closing of the transaction.

“THE Sure group are gurus in setting up an conclusion-to-close purchasing experience. They share our eyesight of making it basic to obtain the suitable products and solutions that are individualized for you centered on your style and design and style. We’re very energized about THE YES’s talented group and know-how as we make committed purchasing activities on Pinterest.” – Ben Silbermann, Co-Founder and CEO of Pinterest

“I have put in my profession at the intersection of browsing, trend and technologies and have noticed very first-hand the valuable impression of building technological innovation that allows makes to be part of a system with ease whilst enabling prospects to share their choices. Becoming a member of forces with Pinterest to broaden our access making use of these types of an inspirational system is an exciting and ideal upcoming stage for our staff and technological know-how.” – Julie Bornstein, Founder and CEO of THE Yes

Pinterest is a shopping platform that provides with each other the exclusive commercial intent of its viewers and the capability to visually investigate solutions as you would in a journal or catalog. In a earth of impulse purchasing, Pinterest is developed to enable encouraged buying. It is like a catalog, individualized to your exclusive tastes.

In the months following the closing of the transaction, Pinterest strategies to sunset the THE Of course application and web page to allow for the merged groups to concentrate on engineering integration and evolving our browsing eyesight.

Subject to the pleasure customary closing disorders, the transaction is envisioned to close in the next quarter of 2022.

This conversation has forward-looking statements in the this means of relevant securities laws. Ahead-searching statements and info generally relate to upcoming occasions and predicted revenues, earnings, funds flows or other elements of our functions or operating final results. Forward-wanting statements are typically recognized by the text “will,” “can,” “anticipate,” and equivalent expressions, which includes the destructive thereof. The absence of these words, even so, does not necessarily mean that the statements are not forward-on the lookout.

For the reason that these forward-hunting statements include challenges and uncertainties, there are essential elements that could bring about our genuine benefits to vary materially from the expectations expressed in the forward-looking statements. These variables contain, without having limitation, the following: failure to obtain needed regulatory approvals in a timely way or or else failure to fulfill any closing disorders to the proposed acquisition of THE Yes risks associated with tax liabilities or changes in U.S. federal tax laws or interpretations to which the proposed transaction with THE Certainly or the events thereto are issue pitfalls similar to the procedure of THE YES’s organization prior to the closing of the acquisition failure to productively integrate any new small business failure to recognize the predicted gains of any combined operations unanticipated charges of getting or integrating THE Certainly prospective impact of announcement or consummation of the proposed acquisition on interactions with third get-togethers, together with workers, consumers, partners and competition incapability to retain key personnel adjustments in laws or govt restrictions impacting the acquisition or the events and economic, social or political disorders that could adversely impact the proposed acquisition or the functions. A lot more specifics about these and other hazards that could effects our business are incorporated in our Sort 10-K for fiscal 2021 and in our other SEC filings. You can locate these stories by means of our website at http://investor.pinterestinc.com/. We warning you not to area undue reliance on any forward-hunting statements, which speak only as of the day hereof. We do not undertake any obligation to update any ahead-seeking statement or other info in this interaction, apart from to the extent needed by regulation.

***Financial terms of the transaction had been not disclosed***

View supply edition on businesswire.com: https://www.businesswire.com/news/residence/20220602005897/en/


LeMia Jenkins
[email protected]

Investor Relations
Neil Doshi
[email protected]

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