July 13, 2024


Business Woman

Shopping app Her Black Book launches cashback in time for Australian Fashion Week

Premium searching app Her Black E-book has added cashback benefits to its system forward of Australian Trend 7 days, which kicks off on Monday. 

Her Black E-book is the brainchild of Sali Sasi and Julie Stevanj, the sisters behind Stylerunner. The pair declared their most current entrepreneurial undertaking last October, and in February, elevated $1.6 million in Seed funding, with ASX-outlined Touch Ventures among its backers.

The application is developed to catch the attention of and have interaction Gen Z, Millennials and discerning women who adore to store for style and components.

Stevanja stated the new cashback function permits brands to give shoppers serious dollars again when they make a acquire in the course of a offered promotional window. 

“We’re fired up to provide cashback benefits  to the women of all ages of Australia from numerous of their favorite models, which includes Net-A-Porter, Guess,  Estee Lauder, SSENSE, ModelCo, Jurlique and a lot of much more,” she stated.

“Females are earning purchases  each working day across vogue, magnificence, vacation and homewares and leaving income on the table.  A little something we are hoping to enable bridge by means of our searching application.” 

Her Black Reserve is an official husband or wife of Afterpay Australian Manner 7 days, which runs from Could 9-23.

Stevanja mentioned the timing was ideal to start their most recent incentive and share with persons at Style Week. For these who can’t be there for the Her Black Reserve activation, they’ve designed the ‘Shop Australian’ Browsing Festival’ on the app.

“From the consolation of their property and in the palm of their fingers, customers can shop exclusive deals across  quite a few legendary Australian brand names, such as Anna Quan, Lee Mathews, SNDYS, Saturday the Label,  Reliquia Jewellery, In the Roundhouse, Bare Sundays,” she claimed.

Far more that 500 manufacturers have signed on, and brands can companion specifically via Her Black Book’s partner portal, or join through affiliate channels such as Fee Manufacturing facility, Awin and Rakuten.

The ‘freemium’ application, accessible on iOS and Android, makes it possible for consumer to obtain and look through presents and promotions, which include cashback for cost-free, with the selection to subscribe to 12, 6, or 3 months for whole entry to flash sales listings and notifications from favored brands.