The BAZAAR Guide to Online Shopping11 min read
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We live in an infinitely expanding shopping universe, with hundreds, if not thousands, of digital storefronts dedicated to every clothing category. More stores log on and give us new options to consider every day. Clear your tabs before you try ordering anywhere else: We’ve done the preliminary window shopping for you.
No matter what you’re hunting for—a quilted jacket, a beachy cover-up, or a simple white t-shirt—start with our list of the 53 best online clothing stores ahead. We’ve selected a mix of luxury retailers, essentials brands, and hidden direct-to-consumer gems that culminate in the ultimate closet. If the internet is just a virtual mall, the following list is your trusted directory.
Legendary designers, up-and-coming emerging labels, and upscale yet everyday brands: Net-a-Porter carries it all, with hundreds of new arrivals appearing online each week. Filter by “Cult Finds” or “Exclusives” to uncover the most sought-after items you won’t find on other sites, no matter how hard you look.
True fashion girls shop SSENSE before any other multi-brand site. Sure, its designer roster overlaps with other stores, but its selection reflects the closets of the best fashion week street style. The same goes for its “Everything Else” section, where you can find eclectic home goods and tricked-out tech accessories.
Because who doesn’t want that LV monogram hanging in her closet? Louis Vuitton’s online store is the bridge between you and an off-the-runway jacket or top, or one of its signature leather goods. There’s also a filter to direct you toward in-store exclusives, should you plan a trip to one of its flagships.
Even before Kendall Jenner became creative director, FWRD carried an edit fit for a model’s wardrobe. But for a preview of what’s to come in Jenner’s street style, you can shop a selection of her favorite pieces from labels like Khaite, Peter Do, and Acne Studios.
11 Honoré specializes in luxury fashion for extended sizes, from formal wear to everyday outfits. It carries one of the broadest size ranges for designer fashion online now (10–28), across labels including Apiece Apart, Ganni, and Rachel Comey.
Shopping Celine online is an exclusive experience: You can’t find its pieces in many places beyond its standalone boutique. What you’ll encounter deserves that special domain, including an edit of its runway collections by Hedi Slimane and timeless leather accessories.
With co-founder Lauren Santo Domingo’s personal taste at the fore, Moda Operandi gathers the best (and boldest) of luxury fashion into one experience. In addition to a stellar year-round roster of designer finds, Moda holds exclusive trunk shows with off-the-runway collections before other sites. (You’ll have to join its email list for exact drop dates.)
Here’s an under-the-radar label for wardrobe foundations with a sustainable bent. Whether you’re after a slouchy suit or a tailored work dress, Another Tomorrow will carry it.
Creating an account on The Yes feels more like hiring a personal shopper than shopping on an endless scroll. The Yes uses an artificial intelligence style quiz to learn your taste, size, and budget, then recommends pieces you’ll want to order immediately. The more you browse on the platform, the better it understands what you want from your closet.
Ordering from Chloé can feel like pausing to take a deep, restorative breath—even the palette on its storefront is calming. The house’s best runway designs from creative director Gabriela Hearst are largely available to order online, including the handcrafted items commissioned from independent artisans.
Bandier carries sleek activewear and athleisure from Adam Selman Sport, Lacoste, Leset, and dozens more. Its in-house labels are equally impressive, including wardrobing kits for one-and-done workout looks.
With more than 600 designers delivering to 176 countries, MatchesFashion offer a truly global shopping experience. And the designer roster is vast: The site added more than 700 new items the week this list was published. Join the loyalty program to access personalized deals and members-only exclusives.
What started as a platform and store for dedicated yogis has evolved into celebrity-favorite activewear shop for tennis, dance, and more. Alo Yoga’s new arrivals can sell out fast, thanks to its legendarily soft fabrics—so if you see something you want in your gym bag, you should order ASAP.
With this reader-favorite swim brand packed in your weekender, your summer vacations will look and feel that much better. Andie uses a specialized fit guide incorporating feedback from thousands of other shoppers to help you find your perfect suit, including maternity options.
As you may guess from following fashion buying director Tiffany Hsu, Mytheresa’s designer edit is for the boldest dressers. (But if you’re an essentials-only shopper, there’s still a section for you.) Part of the appeal comes from exclusive designer collaborations, with labels from Isabel Marant to Pucci.
Baacal’s slip dresses and statement coats, all made with sustainable materials and exclusively in extended sizes, come with fashion insiders’ stamp of approval.
Archival bags, more-is-more apparel, and horsebit embellished accessories are just a few clicks away. When you’ve had your fill of Gucci’s shoppable runway looks, check out The Vault, an experimental storefront with rare pieces and limited collaborations.
Hampden carries designers familiar to avid online shoppers—Ulla Johnson, Isabel Marant, Adam Lippes–but the Charleston-based store leans on its stylists for one-of-a-kind edits of their pieces. Hampden also offers a try-before-you-buy service, where you can spend a week testing up to eight pieces and only pay for what you ultimately keep.
There’s so much to uncover on Prada’s digital store in addition to those re-issued early-2000s nylon bags. Order an entire look straight from the spring/summer 2022 runway, or try separates from its mid-season capsules.
Classic American sportswear is trending hard right now, and Ralph Lauren sketched the blueprint. Prepped-out blazers and skirts suited for a weekend sailing in Newport are always on its site; for the 50th anniversary of its iconic shirt, there’s also a customizable polo experience worth clicking.
This sustainably-minded denim brand is named for its fit: Boyish jeans all come in washes and fits inspired by menswear. They’re also one of our editors’ favorite destinations for cuts from straight-leg to baggy, up to size 32.
Between activewear collections from Stella McCartney, Beach Riot, and Year of Ours, plus Carbon38’s in-house label, you’ll find a year’s worth of fitness gear (and gifts for your on-the-move friends). Orders over $100 come with free shipping, and returns are always on the house—great for trying on a few sizes at home.
Drapey blazers, tailored dresses, and capsule wardrobes are a few of the items you’ll find online at Cos. This brand wants you to repeat the outfits you buy, so its designs are purposefully understated.
Farfetch carries every major designer you know and love, from Alexander McQueen to Versace, plus a growing assortment of new names to meet. Curated “Shop By” sections can narrow your shopping trip down to wardrobe essentials or absolute best-sellers; with the arrival of a new beauty section, you can order a full makeup look along with your next wedding guest dress. If you’re hunting for something extra-special, try its pre-owned section. This vintage archive is filled with Chanel, Cartier, and more.
Two collections per year, outsized wardrobe impact. Amsterdam-based Daily Paper is your source for co-ords, dresses, swimwear, accessories, and more that blend African heritage with contemporary touches.
Dior’s online boutique carries a broader range of ready-to-wear than you may think, all crafted with the house’s deep attention to detail and ladylike finishes. (Yes, including the t-shirts.) The label’s signature bar jacket, honored on last year’s BAZAAR 100, demands a place in your closet—regardless of whether it was on your shopping list to begin with.
Your gateway Cuyana purchase was likely one of its ethically-sourced work bags. Its expertise in small leather goods and laptop totes extends to clothing, including cotton poplin basics for summer and a new line of activewear.
T.A. founder Telsha Anderson-Boone once told BAZAAR that she loves sharing what she buys and where she buys it. After shopping at T.A., you’ll do the same for Anderson-Boone’s New York City-based boutique. Her curation mixes fashion week regulars with up-and-comers; pattern mixing and colorblocking are always in ample supply.
Pulling on a Dôen floral dress feels like stepping onto a California vineyard at sunset. This label’s ethically-produced garments all have a sun-soaked, relaxed attitude—and their mood-boosting energy is only available through Dôen’s website. Keep an eye out for its occasional sales: They’re rare, but worth the wait.
Stylist Elyse Walker opened her eponymous boutique in 1999. More than two decades later, her online store matches the in-person version’s penchant for styles with color, proportion, and general luxury. From Autumn Adeigbo’s patterned separates to head-to-toe Balenciaga looks, this shop has something for all true fashion lovers.
Plain t-shirts? Eco-friendly swimwear? Capsule wardrobe kits? Everlane carries them all, at price points that belie how rich each item really feels.
Here, you’ll get introduced to African and diasporic designers specializing in everything from casual daytime clothing to elevated evening wear to fine jewelry.
BAZAAR editors have said it before, and we’ll say it again: Skims, the Kim Kardashian-helmed shapewear and essentials brand, is very good. While select Skims items are carried in department stores, the direct site has a broader selection of styles and colors to choose from. Each piece comes in sizes XXS–4X, whether you’re after an ultra-soft robe or a jersey slip dress.
This marketplace carries one-of-a-kind items from more than one thousand local boutiques, plus small batches from designers like Sandy Liang and Kowtow. In other words, it’s the closest you’ll get to a Main Street experience while shopping online.
Your first, and maybe last, stop for workwear, Theory carries some of our editors’ favorite suit sets to be delivered straight to your door. When you’re not on the clock, Theory’s spring rotation of linen dresses and leather sandals are waiting.
Until you can visit McMullen Boutique in person, this Oakland, CA-based store’s online presence is more than worth perusing. Founder Sherri McMullen’s edit shines a spotlight on African and African American designers, including Christopher John Rogers, Sergio Hudson, and Tove.
Whatever your preferred form of exercise, Girlfriend Collective is there to fill your gym bag. This online-only activewear brand carries everything from unitards and exercise dresses to matching workout sets, with varying levels of compression and stretch to suit your fitness regimen. Better yet? Every piece comes in sizes XXS to 6XL.
Good maternity clothes are hard to find, especially online. Hatch takes the guesswork out of finding clothing that grows with your bump through all three trimesters, plus clothing to ease you into postpartum life. Don’t just take our word for it: Even Rihanna wears Hatch.
If you want your denim eco-friendly, you’ll order it from DL1961. This site, and sister label Warp + Weft, craft high-performance jeans with post-consumer waste and a water-reducing production process. Of course, you don’t see that legwork when your order arrives: what you get are soft and endlessly wearable jeans. (If your pairs don’t fit on the first try, its returns process is seamless.)
Henning delivers elevated workwear to women size 12 and above—a previously underserved market, as founder and plus-size model Lauren Chan knew personally. From classic trench coats to matching knit sets, Henning combines timeless but hard-to-find pieces with fits tailored to curvy shoppers, and each piece is made-to-order.
La Garçonne may be a global retailer, but its online storefront has the feel of a jewel box Parisian boutique only frequented by in-the-know locals. The site delivers a mix of established and emerging designers, all with a tendency toward muted sophistication.
Mango is a one-stop shop for affordable and of-the-moment clothing in regular and extended sizes. Celebrities are particularly fond of its under-$300 outerwear. Mango is also home to occasional design collaborations that are worth browsing, like last year’s capsule with Pernille Teisbaek.
Look no further than Kes for elevated (and sustainable) silks and light layering pieces. This New York City-based gem also offers made-to-order services for your perfect fit.
You don’t have to spend a fortune to have a fully designer wardrobe, and The Outnet is proof. This outlet site carries heavy-hitters like Oscar de la Renta, Valentino, and Carolina Herrera, at up to 70 percent off retail price on the regular. For even more savings, The Outnet occasionally holds clearance events with extra discounts layered over its already great prices.
Editors from the BAZAAR team curate this site of must-have fashion, beauty, and home goods. On the clothing front, you’ll find many pieces that appear in the pages of our print magazine, plus exclusives only available on ShopBAZAAR. With our extra stamp of approval, you know these items are good.
This woman- and LGBTQ-owned brand wants you to make the most of your closet—with less. Ouisa carries two true uniform capsules, each made of six pieces you can reconfigure into minimal and elegant outfits. You can opt to order individual pieces or shop the entire kit in one swoop. Either way, all items are made-to-order with ethically sourced fabrics.
Shopbop carries a mix of advanced designers and contemporary ready-to-wear brands, with a youthful bent. When you link your Amazon Prime account, you can access free shipping and returns. Follow the lead of fashion director Caroline Maguire and visit Shopbop’s”What’s New” tab when you can: Fresh picks from labels you know, and intro pieces from emerging designers you don’t, are added daily.
Tibi has been in business for two decades—2022 marks its twentieth anniversary—but the brand hasn’t lost any of its early energy in a new digital age. Guided by founder Amy Smilovic’s love of effortless yet polished designs, Tibi’s online store is full of suiting and mix-and-match separates for the creative minimalist. Try its fundamentals line to refresh your tried-and-true classics, or find some very nice saves in its Outlet section.
Hill House Home may have gone viral for its tiered nap dresses, but you’ll find quality loungewear for the whole family, plus dreamy bedding and decor, across its site. Come for the bespoke experience as much as for the whimsical prints and hotel-quality bathrobes: For every new collection drop, founder Nell Diamond hosts an interactive livestream where you can preview new designs and ask styling questions with other members of Nap Dress Nation.
Vince infuses its lineup of forever basics (knit sets, slip skirts, robe coats) with the laid-back ease of its California roots. The pieces you’ll find here are minimal, but not basic–and their size range has expanded to include up to 3XL.
True denim connoisseurs will find their favorite jeans at Re/Done, beloved by celebrity stylists and fashion insiders for its method of repurposing vintage denim into fresh styles. The label has expanded from its denim-on-denim roots to ready-to-wear and footwear, plus upcycling collaborations with Hanes and Levi’s—all the makings of an off-duty model wardrobe.
From corporate types to freelancing creatives, M.M.LaFleur has suiting, dresses, and basics for every work setting. This label specializes in pieces with comfort-driven and time-saving functional details, like anti-gaping buttons, memory foam footwear, and machine washable fabrics.
Since 2015, Universal Standard has challenged the status quo through its expansive size range. Every piece you see on its website—from basic t-shirts and jeans to seasonal dresses and jackets—is available in the equivalent of sizes 00–40. The brand’s inclusive philosophy also extends to returns: If your size changes within the year after you make a purchase, Universal Standard will let you exchange for a new size for free.
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