Denim Tears is the culturally aware designer brand that has been infiltrating the likes of Levi’s, Winner, and Converse to explain to the marginalized stories of Black people about the world. Since its inception back in 2019, Kanye West, Frank Ocean, Virgil Abloh and the A$AP Mob have all been extended-time supporters of the marque. Artistic director Tremaine Emory can take a for-us-by-us method in possessing difficult but required discussions by all indicates essential through the brand name and with trend as his main medium.
Born in Atlanta, Tremaine grew up in Queens New York subsequent to the bustling manner epicentre. From his earliest times all he can bear in mind was a fascination and infatuate with the globe of fashion and design and style. Early on, he set to doing work the outlets which led him to a 9 calendar year occupation with Marc Jacobs in London, British isles. From there, Emory built his way to operating along with Stüssy, Off-White, Nike, New Harmony and innovative directing for Supreme as perfectly as his very own brand Denim Tears.
A person of the most preferred and instantaneously recognizable layouts to emerge from the label is of training course the Cotton Wreath emblem that decorates substantially of the Denim Tears denims and sweaters, spotted on some of your faves this kind of as A$AP Rocky, Bella Hadid and Burna Boy in current months. The choice of a cotton plant was an intentional nod to its legacy of slavery in The united states.
Jordan Dunn has worn items from the ‘Windrush 1948’ capsule assortment which was showcased in September 2021 at London Style Week and served as a declaration of African satisfaction for the diaspora inside England.
Lil Uzi Vert was also dressed in a pair of Union Jack painted denims from the identical capsule.
Footballer Odell Beckham Junior is a different enthusiast of the Tremain and his clothing line, viewed in this article in a Saint Tears Period 2 crewneck.
Joey Baddass has had his share of Denim Tears manner moments as properly, pictured listed here in the Mohair Unfastened Knit Sweater, a piece that was component of the AW21 ‘Champion Tears’ collaboration. The collaboration aimed to convey to the story of Black America and it is many sides by way of black excellence, athleticism, art and dance but most importantly the regular need for community guidance and human connectivity.
Luka Sabbat counts himself a supporter of the Denim Tears motion, too.
What say you?