October 3, 2023


Business Woman

QIC launches integrated fashion campaign led by Australian presenter Brooke Boney

2 min read

QIC Authentic Estate has released a two-month built-in trend marketing campaign throughout five of its purchasing centres in Melbourne, Sydney, Canberra and the Gold Coast.

QIC Authentic Estate has now launched its Autumn/Winter season 22 vogue campaign, My Type My Way, encouraging clients to embrace individuality this time.

Launching throughout 5 of QIC’s largest procuring centres in Melbourne, Sydney, Canberra and the Gold Coast, the My Type My Way marketing campaign is based mostly on the simple premise that fashion is what ever you want it to be.

Led by Australian journalist and television presenter, Brooke Boney, the two-thirty day period integrated marketing campaign is developed on the insight that consumers are rediscovering their very own model as they navigate a new way of existence.

Bronwyn Cooper, head of promoting at QIC True Estate points out: “Following a demanding two decades, client sentiment has shifted, as people improve their priorities and are hunting to reconnect, refresh, and working experience life’s moments by a new lens. The My Design My Way marketing campaign aims to empower Australians to come collectively, shop, and celebrate by themselves and each individual other as we head in direction of a brighter upcoming with each other.”

“We are enthusiastic to lover with three local personalities all renowned for their own and exclusive type, and we’re anticipating sturdy interaction and engagement from our shoppers,” claimed Ms Cooper.

Executed by way of a suite of inspirational and inclusive digital information, and a packed calendar of free and ticketed in-centre gatherings, the Autumn/Winter marketing campaign also features regional personalities ex-Australian cricketer Lee Carseldine and conditioning icon Brooke Jowett.

Alongside one another with Brooke Boney, they will host exclusive gatherings to inspire buyers to embrace their fashion individuality and give steerage on their prime appears to be like for the year.

Brooke understands the function fashion plays in making an identity and is calling for Australians to embrace their individuality and specific themselves via their type.

“My guidance is to find garments that make you experience self-confident, mainly because absolutely nothing will look better than a thing you really feel very good in. It doesn’t make any difference what the development is or what the type is, what issues is how you feel in it and how you would have on it,” said Brooke Boney.

My Type My Way launches on 9 May well 2022 across QIC’s purchasing centres like Robina City Centre, Castle Towers, Canberra Centre, Eastland, and Pacific Werribee. Customers will be ready to see Boney, Carseldine and Jowett as they stop by crucial centres in the course of the campaign’s two-month system of events.

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