Second Life Podcast: Meg Strachan2 min read
If you regular Who What Don for the most recent jewelry trends, possibilities are you’ve arrive across the activity-changing brand name Dorsey. Launched by Meg Strachan in 2019, Dorsey sells vintage-encouraged classics showcasing lab-developed diamonds and high quality craftsmanship. Since launching it, Strachan has developed Dorsey into a seven-determine business enterprise, garnering very the supporter base, including Taylor Swift, Hailey and Justin Bieber, Emily Rajatkowski, and much more, by releasing gorgeous signature styles—including the Kate Necklace, which has marketed out in excess of 50 times. Impressively, Strachan managed to grow the brand with out any original venture cash, and at the conclude of 2021, NahCo3 joined as the top trader.
In the beginning, constructing Dorsey was a facet challenge for Strachan. In actuality, from when she 1st conceived the idea up right up until she went all in with Dorsey in 2021, she was balancing various occupation roles. She was a expansion marketing consultant for Bandier, an affiliate internet marketing expert for Quince, the acting VP of Growth for Girlfriend Collective, and a progress advertising consultant for Re/Accomplished. All through her occupation, Strachan also held marketing and advertising positions at Anine Bing, Goop, and Carbon38. And in advance of she created a big splash in the advertising marketplace, she basically labored in e-commerce at platforms like DailyLook and JustFab/ShoeDazzle. It was via her 15 years of experience in direct-to-buyer marketing and advertising that Strachan came to completely fully grasp what it would choose to generate her individual brand name.
Hear to the newest episode of 2nd Existence to hear how Strachan’s earlier job catapulted her into beginning her very own brand name and everything she has discovered along the way. And preserve scrolling to store some of Dorsey’s hottest collections and very best-selling pieces.