June 20, 2024


Business Woman

The Evolution of OOTD: Instagram, TikTok & Beyond

What Does OOTD Indicate?

Back in 2016, when the term commenced to peak in popularity, we supplied a full breakdown of what OOTD intended and how it was made use of. He Spoke Design founder Brian Sacawa described OOTD as, “a widespread abbreviation utilised in hashtag type, mostly on Instagram. It is a variant of WIWT (What I Wore Currently) and is utilized in a fashion context for another person to indicate to other people what they are putting on or have worn.”

The time period and hashtag were originally utilized to selfies and relaxed shots taken by friends. Sometimes the wearer of reported outfit struck an exaggerated pose and at times they acted naturally. The pictures by themselves possibly emulated fashion editorial or ironically satirized style advertising and marketing. Both way, the outfit was normally the middle of notice.

Considering that then, the term has progressed to encompass any outfit, irrespective of who is putting on it. OOTD no for a longer time has to imply a unique outfit that you are donning on that working day. It can be any outfit that you are inspired by right now. Everyone can be carrying it and it can be from any place in time. The wearer and working day no for a longer time make any difference, only the outfit.

Who Began OOTD?

When we commence conversing about the origins of the phrase and hashtag we get started wading into some murky waters. As with most conventionally-utilized hashtags and online jargon, OOTD turned so ubiquitous so rapid that its location of to start with use and the identification of who 1st applied it can not be pinpointed exactly. The expression grew to become commonplace in 2010 with the second wave of social media platforms like Instagram, Twitter, Tumblr, and Youtube. Fashion-focused accounts exploded with this technology of social media platforms and OOTD proliferated amid them and their people.

OOTD posts grew organically at very first, as buddies discovered the expression from other close friends. However, even in those people before times of social media, tendencies snowballed speedily and right before extended, it became a trending hashtag on all major social platforms. What started out as a concise phrase to share your type with friends grew to become a contest for affect amid fashion-focused social media people. Continue to, there remained loads of consumers genuinely posting their OOTD in its original spirit of unfettered inspiration.

Compared with the OOTD hashtag trend, the origins of the formal OOTD holiday getaway are apparent. Actuality Tv set star Stassi Schroeder took the essential ways to establish National #OOTD Day as an officially regarded getaway in 2018. This was not just a frivolous publicity stunt as Schroeder experienced truly positive intentions. Now, each individual June 30th is dedicated to expressing self self esteem by loving the way you glance. So following June 30th, go ahead and observe some self like with a selfie!

There is some irony to Schroeder’s rebranding of OOTD but what much better way to address the root brings about of social media’s negative self perception problems than by placing a positive spin on stylized selfies. Obtaining caught up in OOTD posts can cause an entire array of adverse psychological concerns when seen as a standard to realize. Framing the concept as a medium for expressing self-confidence and joy by demonstrating off is the form of rebranding we feel social media wants.

How The OOTD Hashtag Has Evolved

Not extended right after the second wave of social media took off in the 2010s, influencer lifestyle developed as a signifies for well-known users to capitalize on their significant audiences. OOTD posts became a chosen method for influencers to exhibit solutions they were selling, turning into a marketing device for makes. At the identical time, social media people started out referring to OOTD hashtag queries for model inspiration. As “likes” turned the forex of social media, OOTD posts turned just a further software to gain.

Facebook, YouTube, Pinterest, and Tumblr were being the social platforms on which OOTD very first acquired traction as the significant visible social networks at the time. Fb, Pinterest, and Tumblr may well have experienced distinctive models, but they all concentrated on the same standard action – sharing pics. And YouTube was by considerably the least complicated platform for sharing films. So it can make entire perception that the most prosperous trend hashtag ever took off on the vital visual networks of the time.

As a little bit of an aside, it is value mentioning that the rise of OOTD helped stoke the increase of (and demand from customers for) Fast Style. Fast Fashion retailers benefited from the improved need for new outfits. As a regular source of fashionable new garments became much more fiscally accessible, OOTD posts increased. Quick Fashion providers complex the connection as they began participating in marketing campaigns centered about OOTD, further more advertising and marketing the follow amongst their prospects.

In a 2018 short article released by The Guardian, stylist and activist Caryn Franklin warned of the destructive effect the OOTD development was obtaining on all ranges of fashion. The article cited a study done in the British isles that located about 10% of United kingdom citizens at the time experienced acquired new apparel only to put up an OOTD image ahead of promptly returning the apparel. The fashion business outdoors of Quick Style took a significant strike from this observe at the time. Franklin also warned that getting clothes only to show off on social media was poor for fashion’s soul, degrading the romance we have with our dresses and denying us the encounter of bonding with them.

By the late 2010s, fashion manufacturers and editorials started utilizing the term in the third particular person. Which means that they would post pictures, both latest or from any level in the past, of designs and celebs in excellent outfits. A phrase originally indicating one’s personal outfit evolved into a broader designation of any outfit that seemed fantastic and presented design and style inspiration.

It is uncommon that a social media hashtag gets to be a easy shorthand, but which is specifically what transpired here. Hashtag OOTD became so ubiquitous by the late 2010s that the acronym, “O O T D” alternatively of “outfit of the working day,” was made use of in day-to-day conversation among manner fanatics.

OOTD on Instagram

OOTD, as each a thought and a hashtag, existed for some time on many social media  platforms prior to Instagram actually took off in 2012. Just after 2012, Instagram was the most important house for OOTD. Just as with Facebook and Twitter prior to it, Instagram initially utilised hashtags as a way for consumers to categorize their content. The most visible social media platform at any time built (at the time) turned out to be the suitable habitat for an outfit sharing hashtag to flourish.

Fashion social media located its household on Instagram and anyone from everyday buyers to multi-million follower influencers were being sharing their OOTDs. The Kardashians ended up accomplishing it, He Spoke Model was undertaking it, and possibilities are you have been executing it as well. Brands and editorials obtained into the game as perfectly, even heritage publications like GQ and Esquire begun publishing them. OOTD grew to become the definitive trend hashtag of the 2010’s.

At the time of crafting this report, there had been 404 million #OOTD posts on Instagram. A scroll by the top rated trending posts reveals a broad vary of outfit pics. There are a lot of selfies, posed road photography, candid road images, phone-blocking-the-encounter mirror photographs, editorial style poses, runway type poses, photos of kids taken by their moms and dads, and even photographs of canine in apparel.

“Fit” has come to be the new shorthand for Outfit in latest yrs amid trend fans and editorials on social media. The time period OOTD has been changed with Major In shape, Match Look at or just Healthy. The thought is the same, though, and it is really just a even more abbreviation of the term. It is a popular event in the English language where by the colloquial usage of a phrase will get shorter about time if it is made use of usually adequate. We all just get fatigued of stating the very same thing around and over. The evolution of In shape is a testament to the being ability of the OOTD notion.

OOTD on TikTok

TikTok is the new frontier of fashion social media. Users have taken to the platform to share, focus on, and come across trend for several years but brand names and editorial have nevertheless to definitely determine it out. Fast snippets of movie and micro-stories are a much more demanding medium for trend than photographs. Yet everyday people, and increasingly influencers, are possessing no difficulties at all obtaining traction by just sharing their outfits.

TikTokers are employing soar cuts to clearly show stage by action progressions of their outfits, at times with the “throwing it on” method. Some others are performing runway design and style walks and poses. They can decide to show their in good shape dubbed with songs or they can demonstrate their selections to their viewers. The advantage of audio has opened up a new earth of speaking about model on social media. Though Instagram has had audio/video for a very long time, its interface is not as seamless as TikTok.

The newest evolution of OOTD on TikTok is GRWM, or Get All set with Me. The plan is the similar but, getting a movie structure, it is focused on placing together an outfit and generally describing the reasoning guiding it. This is quite significantly a user-driven hashtag, escalating organically as OOTD did a ten years in the past.


OOTD was one of the earliest hashtags utilized to share style tips and inspiration on social media. It has stuck all around and evolved over the past decade, enduring in various forms of Healthy and other acronyms like GRWM. Regardless of how you phrase it, the spirit of sharing vogue has remained the exact same – customers publishing photographs to inspire and find acceptance from their communities.

Company pursuits attempted to co-decide the time period and numerous users got carried absent at the peak of the development. OOTD may have contributed in some section to the increase of Quickly Style and had harmful effects on the fashion industry. On the other hand, the net impact was totally positive. It is straightforward to label the craze as just a further “look at me” instant on social media but for authentic customers it was by no means about them, it was about the in good shape and the adore of local community.

The literal indicating of the phrases Outfit of the Working day have been replaced with the spirit of inspiration adopted by the term OOTD. It has broadened the usage of the acronym to transcend identification and time. Any outfit worn by anyone at any time can be an OOTD. The notion behind sharing outfits is, and generally has been, inspiration to assistance others find their own individual fashion. OOTD, in all its types and hashtags, represents the basic trade of model on social media.