Unlock the Beauty That’s Already Inside of You

“The only attractiveness standard is the just one you create.” ~ Alicia Keys

OAKLAND, Calif., May perhaps 03, 2022–(Business WIRE)–Keys Soulcare is changing the dialogue in attractiveness by unlocking what is within of you with the start of its new contemporary collection of shade-skincare hybrids: Make You. Made by artist, producer, entrepreneur and New York Times most effective-promoting writer Alicia Keys and board-licensed dermatologist Dr. Renée Snyder and impressed by Alicia’s journey, the new Keys Soulcare choices include things like Comforting Tinted Lip Balms, Sheer Flush Cheek Tint, Smooth Remain Brow Gel and a Pure Flush Complexion Brush. Each and every providing nourishes the skin with light washes of buildable color, skin doctor-created, clean and cruelty-cost-free.

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Keys Soulcare introduces Make You: Unlock the Elegance which is now inside of you with new colour-skincare hybrids to nurture and rejoice what makes you, you. (Image: Organization Wire)

“Make You is about unlocking who you presently are and inspiring you to be far more probable and extra powerful in your possess skin,” said Kory Marchisotto, President, Keys Soulcare. “Alicia’s journey has led us to this second, which is all about staying absolutely free to be by yourself, fresh confronted or full wattage, you make your mind up what tends to make you.”

“On my individual self-discovery journey, I made use of to consider that I had to be what other people envisioned me to be. But I have figured out that I am free of charge to be myself. And so are you,” Alicia describes. “All you’ve obtained to be is like you, don’t let any individual tell you how to be or what to be. You get to come to a decision your individual attractiveness specifications. You get to Make You!”

Celebrate WHAT Would make YOU, YOU

Keys Soulcare’s new offerings nourish and nurture your skin with time-honored minerals and botanicals mixed with present day components to supply shade infused with skincare added benefits, producing it easy to reach regardless of what glance you are feeling. Every single Keys Soulcare providing functions a special affirmation to empower and floor you as you get started your splendor ritual.

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One particular of Alicia’s favored affirmations is, “I give myself authorization to glow,” from the the latest launch of Keys Soulcare Permit Me Glow Illuminating Serum. “This notion of giving you authorization and reminding you to be happy of your glow is so powerful.”

“Our path into shade treatment started off with the Allow Me Glow Illuminating Serum,” Kory mentioned. This vegan, hydrating, illuminating complexion and makeup priming serum aids brighten, plump, and sleek the seem of your pores and skin with antioxidant-loaded rose water and niacinamide. With this stunning bridge into coloration, we invite you to rejoice what would make you, you with our new Keys Soulcare choices.

INTRODUCING: Colour-SKINCARE HYBRIDS THAT NOURISH YOUR Skin WITH Light WASHES OF BUILDABLE Color

Comforting Tinted Lip Balm (accessible in 6 shades), $18, .1 oz / 2.9 g

Soothe your soul with this silky, moisturizing balm that smooths and softens though kissing lips with a sheer wash of shade. This new featuring is just like our original Comforting Balm enthusiast fave, with added colour positive aspects! Vitamin-wealthy avocado oil smooths and softens although camellia seed oil helps make lips seem supple and plump. Buildable, all-natural seeking shade in six soulful shades which includes:

• Lucid, a shimmering crystal clear

• Sheer Bliss, a neutral berry

• Gratitude, a heat terra cotta

• Inspiration, a shiny strawberry

• Devotion, a neutral mauve

• Manifestation, a vivid coral

Affirmation: I place myself first.

Sheer Flush Cheek Tint (accessible in 8 shades), $22, .14 oz / 4.2 g

Influenced by the shade of by natural means flushed cheeks, this vegan, blendable, buildable tint moisturizes and nourishes while delivering a sheer wash of coloration. Brightens your temper with sheer pops of color that are formulated to nourish your complexion. Sunflower seed oil moisturizes and nourishes when safflower seed oil helps hold pores and skin experience smooth and comfortable. Accessible in eight shades to celebrate each and every face like:

• Woke up, a peachy pink

• Grace, a rosy pink

• Enigmatic, a loaded brick

• Magnetic, a vibrant tangerine orange

• Liberation, a cherry purple

• Highly effective, a raspberry purple

• Plain, a deep warm wine

• Sensual, a rich berry

Affirmation: I pick out my own path.

Delicate Stay Brow Gel, $15, .17 oz / 5mL

Build wonderful brows with this distinct gel that grooms, defines, and smooths your brows to create a fuller, far more voluminous appear with a gentle, non-crunchy finish. The vegan components hydrates with bamboo and hibiscus flower h2o for brows that really feel soft and mild and is appropriate for all hair shades.

Affirmation: I am resilient.

Purely natural Flush Complexion Brush, $18

Experience this gentle, cruelty-no cost and vegan complexion brush in a flattened dome shape that applies, blends and diffuses liquid and cream offerings for an effortless-looking complexion. Pairs properly with the Sheer Flush Cheek tint. Ideal for liquid and product formulation.

Affirmation: I am vivid and beautiful.

KEYS SOULCARE MAKE YOU RITUAL: GET ALICIA’S GLOW

“I assume you are going to appreciate these light washes of buildable colour,” Alicia adds. “They genuinely come to feel like skincare but when you have on them you glance just like you, and that is a stunning thing.” To nurture and nourish your pores and skin and have pleasurable, here’s Alicia’s 4-move go to:

1. Move 1: Prep and illuminate with an Alicia fave: Permit Me Glow Illuminating Priming Serum. Simple and attractive.

2. Phase 2: Use the Organic Flush Complexion Brush to bounce on a watercolor flush with Sheer Flush Cheek Tint, alongside the apples of your cheeks.

3. Stage 3: Change up the vibe with a pop of color with Comforting Tinted Lip Balm.

4. Stage 4: Give brows lightweight volume and a tender hold with Smooth Continue to be Brow Gel.

All Keys Soulcare coloration-skincare hybrid offerings are offered at keyssoulcare.com and will be accessible at ulta.com on May perhaps 9.

About Keys Soulcare:

Keys Soulcare is a lifestyle attractiveness brand name created by artist, producer, entrepreneur, and New York Moments finest-marketing creator Alicia Keys. Born of Alicia’s private skincare journey and her enthusiasm for bringing light into the earth, the brand eyesight is much more than skin deep. With an inclusive stage of look at, an genuine voice, and a line of pores and skin-loving, skin doctor-designed, cleanse, and cruelty-free of charge product offerings, Keys Soulcare aims to deliver new that means to splendor by honoring ritual in our daily lifetime and practising intention in just about every motion. The model is out there on the web and by way of distinctive retail partnerships. Find out more by viewing www.keyssoulcare.com.

Learn far more by visiting www.keyssoulcare.com

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Contacts

Media Contacts:

Keys Soulcare Company Communications
Melinda Fried
[email protected]

Company Media Inquiries:
Melanie Wiesenfeld
[email protected]

Shopper Media Inquiries:
Danielle Marmel
[email protected]

Alicia Keys Inquiries:
Kristen Foster
[email protected]

Erica Gerard
[email protected]